Thursday, December 06, 2007

Windows to Christmas
(Fortnum and Mason Christmas windows, 2007)

Food styling can be so interesting. Fortnum and Mason, fine food retailers to the Queen and general public have the sweetest window displays this year. How do you promote your fine caviar, champagne, sweets and more??

As my old boss said, 'it is all about creating theatre my dear' (said with a posh British accent).(Nine Ladies Dancing & Ten Lords a Leaping, from The 12 days of Christmas)

People love going to the theatre to be entertained and awed. And when they are looking to buy stuff, especially luxury goods - a product sold with a little theatre does better than those that don't. We all want to feel spoiled a little sometime, non?

The boss also said, every time saw me eat something fattening, 'a minute on the lips, a lifetime on the hips!' he was a weird bugger.(Eight Maids a Milking, from The 12 days of Christmas)

Established in 1705 and still operating today Fortnum and Mason is always great to wander around in - their online site is very classy and you can browse through all the amazing foods they sell. It is also the place to buy a luxurious hamper for someone. They even have children's Christmas story telling in their restaurants but you need tickets as after 300years of doing it - it is very popular!

This holiday season, get down to the retailers who know how to do window theatre; Fortnum & Mason, Selfridges, Harrods and Harvey Nichols in the UK and Holt Renfrew in Canada. Smaller shops like Ralph Lauren are also great for their window theatre. Paolo used to be the creative genius behind the one in London. The whole NY team of Ralph Lauren squealed over and over 'I love those eggs!' when he hand painted some wonderful Faberge-esque eggs for last Easter's window display. Magnicifco il Paolo di Milano!


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