Ouma's Rusks

Ouma Rusks (Afrikaans: Ouma Beskuit - literally "Ouma Rusks"; "Ouma" is a brand and proper noun meaning "Grandmother" ) are South Africa's best-known brand of rusks.
They are dipped in coffee or tea before being eaten.

It is an iconic South African product that is consumed all over the world. It is usually marketed with the slogan Doop 'n Ouma (in Afrikaans) or Dip 'n Ouma (in South African English) (Dip a Ouma).

According to the manufacturer, the history of Ouma Rusks began in the 1939 in the small Eastern Cape town of Molteno, where the effects of the Great Depression were bringing people to their knees. During this time, a certain (grandma)Ouma Greyvensteyn and her friends attended a church meeting to find out ways to help.

At the end of the meeting, each of the women were given a half-a-crown coin and told to multiply it using their talents, as in the Bible. Ouma Greyvensteyn used this money to buy ingredients in order to make rusks using her family recipe. The rusks she baked proved to be extremely popular and orders continued to be placed for her rusks.

You can still visit the factory and Ouma's home in Molteno. They produce 37 million rusks a year. 12.4 tons a day in winter and 8.4 tons in summer.

The rusks come in different flavors like wholewheat, buttermilk, condensed milk, muesli and more...


pic of the factory and the original Ouma in the frame.